Shelter Shout Out: LifeLine Animal Project
Posted by Caroline Aro on 11/20/2024
Our Shelter Shout Outs give us the opportunity to highlight a successful Kuranda bed drive. Not only does this allow us to share in that group’s success, but it helps to share tips and tricks to other organizations hoping to run a campaign of their own.
In February 2023, our Shelter Shout Out was focused on LifeLine Animal Project, who over the course of one week fulfilled their entire Wishlist request of 100 beds! A special thanks to the Creative Director Kaitlyn Garrett with LifeLine Animal Project for her feedback to create this piece!
The opportunity for this drive arose after an outbreak of Canine Flu; in response, LifeLine Animal Project set up a temporary pop-up shelter and adoption center to accommodate new incoming pets. From the onset, they actively connected with their community and gave them ways to help support them during their time of need. Part of these needs was for more Kuranda Beds. To get the campaign started they took a picture of a dog on a bed… and happened to get a very good one of a dog named Louie.
Once this post went live, they continued to work hard to push their donation campaign to success. The donation ask was shared across their various social media platforms, and they tried to interact with every comment or reply; thanking them for the donation or answering questions promptly. Once the initial push for donations had started to slow, reaching 87 of the total 100 beds on their Wishlist, they took their initial post and added an update letting their supporters know how close they were to reaching their goal, and also reshared the ask across their various social media pages. This additional step is what really made a difference - by doing so they were able to reach their goal just a few hours later! They let their supporters know that they reached the goal and thanked them again for their support.
From there, their wonderful supporters did their thing and fulfilled the entire KSB Wishlist in just one week! Their story emphasizes the wonderful outcomes of the Kuranda ShelterBeds Program and how it can be used to really help out animals in need.
Their story emphasizes the wonderful outcomes of the Kuranda ShelterBeds Program and how it can be used to really help out animals in need. We can see from their success that a combination of taking good pictures, posting a good concise ask, and interacting in a genuine, personal fashion with your donor base; can have an amazing effect on incoming donations. We hope that by sharing their success you can take some of these things and use them in your organization to have an equally impactful bed drive.
Whether you need 100 beds or 10 beds, the ShelterBeds program can get your organization the Kuranda beds the animals in your care deserve for a quality and comfortable resting place!
Check out our ShelterBeds website – you can search for local groups in your area and donate the Kuranda beds they need! Are you an animal welfare group looking to set up a ShelterBeds Wishlist? Register here or email kurandapro@kuranda.com with questions!